When social media first came on the scene, it flew under the radar for the majority of businesses. Even during …
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Social
97 Articles
How Customer Personas Have Evolved in the Age of Digital
Penny is a creative twentysomething working as a junior copywriter. She’s bold, curious, compassionate and cultured, using what free time …
How to Measure Success from an Influencer Program
Influencers are a necessary evil. They work wonders on behalf of your brand, connecting with audiences in ways your team …
Tips to Create an Integrated Digital Marketing Campaign – Putting the Pieces Together
You need to create an integrated digital marketing campaign for maximum success We’re living in a digital world in …
What Is an Integrated Digital Marketing Campaign? – Making Marketing Work For You
An integrated digital marketing campaign is the key to a strong online presence The marketing world has changed a great …
How to Measure Your Digital Marketing Efforts
For as difficult as producing an ongoing bracket of branded content can prove to be, one of the more taxing …
The Best Digital Brands That Conquered the Market in 2017
Digital is the new brick and mortar, or so it seems these days. With a wave of new content creators …
How the Social Conversation Changed in 2017
The early days of social media made for exciting times. Nobody knew yet how big Facebook and Twitter (which were …
If It Feels Like Your Brand is Trying Too Hard on Social Media, You’re Not Trying Hard Enough
The downward trend in reach and engagement on social media is an undeniable fact felt by many businesses. And ironically, …
How to Use Facebook’s News Feed as a Way to Gain Favorable Coverage for Your Brand
Facebook is still the dominant force in social media, especially when it comes to news related topics. With more young …
Why Using Video Will Boost Your Instagram Engagement
If you’ve used Instagram for some time then you’re probably used to the standard photo posting format. While it’s been …
Creating a Social Media Strategy for Your Small Business
Social media sites now collectively have billions of regular users on their platforms. Businesses simply cannot ignore it as a …